When you’re a small business owner just discovering the wonders of the Internet, you’d likely want to join the bandwagon, creating your own site to get the exposure your business needs. More companies are going online, finding ways to expand their presence to win customers. These companies create online displays called “web sites”, often hiring web designers to streamline and embellish their pages.

Living in San Diego, California, why get left out? With San Diego’s main economic engines of tourism, international trade and manufacturing, more people are able to afford time and money to establish their own Internet presence as they expand themselves virtually around the world. A question comes to mind: should you make your own web site, or get a web design company? Here are the benefits and drawbacks.

Do it yourself

There are many great reasons to create a web site, foremost of which is they’re free. You can create online communities or stores using free software such as WordPress, MyBB or KompoZer. There are free “hosts” where you can use templates to “point and click” to create web sites, pre-designed in themselves.

The biggest drawback to doing it yourself is the investment of time and effort just learning and teaching oneself the ropes. While creating a web site isn’t necessarily rocket science, there’s an almost limitless choices of elements that go into a webpage—design, image, text, and a host of others—it’s easy to get overwhelmed. Being too particular about details might be a good thing but you could end up, in the end, not doing anything much about your business.

If you’re not up to par with creating your own website, you can always hire a web development company to do it for you. With the reputable ones, you can count on their knowledge and experience to help you meet your goals through your online presence, while you focus on serving your customers.

There are potential downsides. Depending on the web development company business owners use, it’s a challenge for any of these companies to work on their customers’ websites in the speediest way possible. Unless you’re also able to secure “copies” of your web site, your design firm might retain full control over it and – worst case scenario – can shut it down should both of you have unresolved issues.

All in all, you can either design a web site yourself or have a web development company do that for you. For the latter, be sure to get a reputable one who consistently communicates with you.